“It’s not me, it’s you”: clothes and the ‘average’ woman.

Last night, I was browsing YouTube whilst taking my make up off, when I noticed Gerry (i.e PBunnyP) had released a new video. I love Gerry: I will hold my hands up and say that I’ve watched every single one of her videos at least once, because she’s a YouTuber and blogger that talks about loads of different, interesting topics. However, it’s her ‘Real Talk’ videos that I look forward to the most, as these cover a wide range of issues concerning the beauty and fashion industries- and, of course, her opinions to go with them.

Yesterday’s video (which I’ll link here for you to have a look at) was about how the fashion industry doesn’t cater for everyone. Which thinking about it, we kind of already knew. However, what I didn’t realise was how sneaky they are.

I’m a funny shape. I’m quite short, but whilst I can technically get away with the ‘petite’ range in most high street shops, in no way would I consider myself to be this (my boobs and arse are too big). Another thing I have a problem with is my leg length: when I sit down, I’m tiny because all my height is in my legs. And whilst it might sound nice to be all legs, bum and boobs, the lack of a waist means that I get all bunched up in the middle; meaning that if I put on weight, this is where it usually tends to settle (drat).




Every person, regardless of gender, has had those shopping days where every single thing they try on makes them look like a sack of shite. Or at least, in their own head it does. I had one of these last week: I wanted a new top for a night out, but after trying on 19 items and being horrified by what I saw in the mirror, I chucked them all back at the poor shop assistant and I left River Island close to tears. I went away cursing myself and my body, when all the time, it was the clothes and the manufacturers that were at fault.

Confused? Hear me out.

Firstly, I recommend that you watch Gerry’s video, because she puts it much more eloquently than I. But when companies make clothes, they cater for the ‘average woman’, which in layman’s terms means a slim woman with a height of around 5’4-8″. My question is, how in any way, shape or form (literally) can that be described as ‘average’? What does average even mean? People come in different shapes and sizes, and I think it’s time that companies started realising that. For example, it’s no good making plus-sized clothes that swamp the shorter woman, or clothes in the ‘tall’ section with sleeves that go on for a million years (because obviously all tall women have arms like Mr. Tickle). I appreciate that it isn’t practical (or cost effective) to cater for everyone, but here’s the thing: just because you meet a certain criteria on paper, doesn’t mean that that this is how you look in person.



Happy with my pineapples xo

I think the main thing to take away from all this is not to give a shit about clothing sizes or styles. One shop’s size 8 is another’s size 12 (H&M I am looking at you), so there’s no point getting hung up on the label that’s on the hanger.

I found this subject really thought provoking, so cheers for broaching it, Gerry! If you want to read her blog, then you can find it here– it’s not all serious Real Talk either, there’s some lighter reading thrown in for good measure.

What are your thoughts on this topic and the fashion industry? 

Thanks for reading,

Soph x


1 Comment

  1. September 9, 2016 / 9:41 am

    I totally agree! I am a size 8 in urban outfiters jeans and size 14 !!!! in topshop. How the fuck is this even real? ahaha Size doesn’t matter, it’s how you feel in that item šŸ™‚


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